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About / Team


Hi there, thanks for dropping by!

Food holds a special place in our lives – especially the food that we grew up with. In our case, that is Indian food, but the unspoken joy of a yummy meal at home is simply incomparable for anyone!

When we moved to New York many years ago, we took the pain and effort to go shopping for the ingredients required to cook our favorite Indian dishes at home. Just like many of our customers today, we loved the food but not shopping for it. So we decided to do something about it!

We started Fretch - an online store for desi groceries, to simplify the shopping and delivery of food items and essentials that make our everyday meals more heartwarming and special.

What started from the back of my car, has now become Mirchi after 5 years, serving over 10K happy customers from all over New York City, belonging to Indian, Pakistani, & Bangladeshi ethnic background.

We treat our customers like our family. So, we only offer top quality desi groceries, food products and brands that cover major categories. And we home-deliver in thoughtful-packaging to preserve the freshness and integrity of your ordered items, at a day and time of your convenience.

We also boast of a world-class customer service, where we keep returns, exchanges, order-edits and other support requests - as easy and fuss-free as you could find anywhere.

Customer satisfaction is at the heart of our operation, and we’ve been grateful to receive the same love and adoration from our customers consistently - with over 70% repeat-order rate.

We hope you enjoy shopping for desi groceries at Mirchi. In case of any feedback, comments or questions, please feel free to drop us a line here.


Naresh Mulchandani
Founder & CEO, Mirchi